Thursday, July 30, 2015

The Power of an App Icon

Dear Internet, I have sinned.  It’s been 8 weeks since my last Instagram post.

I used to love Instagram.  It was a constant check-in and, what’s more, one of the few social networks I enjoyed posting to.  It was a home screen staple for many years.  Until I finally got sick of looking at that ugly, outdated icon on my home screen.


 

Since then, I haven’t posted a thing to Instagram and I barely check it anymore.  I did find a great alternative Instagram viewer- Grab- but it’s not the same when I’m not posting.  And so my engagement is gone and the network has become a ghost for me.  My pic sharing has moved to Snapchat primarily and Twitter occasionally.

Thing is, Instagram didn’t change a feature or institute a policy that pissed me off.  The ads weren’t intrusive and the platform didn’t radically shift.  I’m just tired of looking at that leather and textured skeuomorph on my home screen so I dumped it into a folder.

And then forgot about it.

The power of home screen apps is incredible.  It’s no wonder Apple wants to keep fitting more on there.  They are the ones we interact with the most and the ones that get our attention.  

And, for me, Instagram has lost that because of their icon.

So for what it’s worth, choose your icons carefully (*cough* Spotify *cough*) because getting booted from the home screen for being ugly might just be a real killer.

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