Pay is great.
The convince, the security, the privacy. And the sheer fun of paying for things with my watch or phone at a register. It’s great. I’ve been enjoying Pay since day one and I love it.
I just wish it was more places.
The truth is, Pay (and other digital payments, in the US at least) is a slow burn. Sure, more stores are adopting it, but it’s taking a while as terminals have to be replaced and infrastructure has to take hold. It’s working, but it’s slow to come because physical changes to terminals take time.
Which is why I think the real future of Pay is on the web and in apps.
A few weeks back I bought a few towels from Target that weren’t available in-store. Using Pay, I didn’t need to give the retailer (whose track record for payment security is notoriously shoddy) my credit card or even my shipping info directly. Pay had it all stored and ready to go. The transaction couldn’t have been simpler.
I really hope more online sites and apps switch over. Fandango just did which is great. But I want it in all of them.
It makes sense. I’m more reluctant to give my credit card info to sites on the web than to worry about swiping it anyway. And with all my shipping info stored the whole thing is fast and easy.
It’s like having one-click buying everywhere without the worry of my card being stored by dozens of merchants.
I really hope more brick and mortar stores start taking it. But I’m even more hopeful that more app and websites start taking it.
(Hint, hint TV app makers!)
