Oh this is hilarious...
So Facebook has caved to the marketing guys who still think “Mad Men” is aspirational and will begin selling ads based on “reach;” or how many people see it.
If you think your News Feed was junked up before, just wait until you see what it will look like now that “more eyes equals more dollars."
Advertisers are hopeless. All the best technology in the world and they want to sell ads online using the same metrics that could claim a billboard was a success or not.
Disappointing as this is that Facebook is caving, I’m still more disappointed that advertisers aren’t willing to embrace a new age.
Thank Jobs that Apple is bringing ad blocking to iOS 9. We’re going to be needing it for a while...
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