As has often been said, Apple is really good at naming things. “Retina Display” is just one of many examples. But the recent talk about the Moto X and OnePlus 2- along with a podcast conversation about the MacBook Pro- got me thinking about just how genius Apple was by coining the term “Retina Display” for it’s devices.
Tech types love specs. They love numbers and they love comparing them even more. So the OnePlus 2 is taking some heat for being “HD” but not “QuadHD” and yada, yada, yada. All of these means, the for the average consumer, the product reviews are minimally useful and maximally boring.
Your mom doesn’t care if a screen is “HD” or “Quad HD.” She cares if it’s pretty.
This is why “Retina Display” is such genius marketing. Depending on the device, there are a mass of various pixel counts that qualify as “Retina” in Apple’s marketing. And, from the beginning, Apple has explained that- for them- “Retina” will be used when the pixels basically disappear.
It’s genius. I don’t have to count pixels. I don’t have to care about HD vs Quad HD or Ultra HD or whatever.
If it’s “Retina” it’s going to look great. Just that simple.
And while techies might flood message boards with pixel count comparison and lament how Apple is lagging in display density (I mean, all it would cost them is more battery life, and it’s not like anyone is complaining about that already), the rest of the world goes on not caring. Retina means beautiful. And that’s just good marketing.
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