I’ve said it before and I’ll say it again - it’s the software, stupid! Android has a bifurcated market- the small number of dedicated hobbyists who want the most customizable platform they can get; and the vast swath of “don’t care, good enough” users who can’t/ won’t pay for iOS. That’s it.
Heck, I’ll make a bolder statement. I’d bet the number of people who REALLY LOVE Android are about the same number who jailbreak iOS. Which is why they will never be the target market. They’re simply aren’t enough to make a profit from and they will be unhappy with anything you try to sell them anyway.
The S6 Edge proved that top-of-the-line hardware matters. And Samsung should easily have the resources to compete with Apple to produce vertically integrated, premium headsets. But when that headset runs what a vast majority of people consider second rate software, it doesn’t matter. You’ll sell to the die-hards while Apple sells to the masses.
iOS is Apple’s biggest advantage. Great hardware matters, but lots of phones have great hardware. Only one has iOS and it’s winning by every measure that matters.
It’s the software, stupid.
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