If you’re in the business of selling software, you should be well familiar with the term “dogfood”. In case you’re not, here’s what Urban Dictionary has to say:
(Microsoft use) A software (mostly operating system) under development, being installed and widely tested on the developers' machines, running with critical and everyday-use applications.
Term derives from "Eating your own dogfood". Also used in the form "dogfooding".
Here’s the thing about dogfood- it’s about more than just forcing yourself to use the app so that you take care of the app.
First and foremost, it’s about marketing.
See, if you’re trying to sell me software and you don’t even use it, you’ve got a trust challenge to overcome right from the start. Because what you’re saying, fundamentally, is that you know there is a better product. So much better, in fact, that you use it yourself.
If you need a product you don’t make, obviously that’s different. But even then, you best be transparent about who you do use and why. Especially if that product is related to an aspect of your own.
No comments:
Post a Comment