And not just because of “Connect."
Look at how it’s being marketed. To young, up and coming musicians. To unsigned acts. To kids with a dream and a will; not just to labels and larger than life artists, but to the young upstarts that will shape and change the industry.
Apple is hoping to do for music what it did for software.
That’s why it was at WWDC (along with the obvious of wanting to launch it next month). Because WWDC is about creators and the platforms Apple makes for them.
This is more than competing with Spotify et al. This is about skating to where the puck is going in music.
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