Yeah… not sure if I like this one.
This trend towards overly flat design may have just jumped the shark. For example, that lowercase “g” in the original logo in serif script is used in several places as a stand-in for the whole logo (i.e., the iOS Google Search app). Will that be changing? I should, but the sans-serif version will look completely generic.
Logo changes are a dangerous move; especially when you have one of the most recognized brands in the world. Google’s logo may just be the most viewed corporate logo of them all. You risk putting people off and, if nothing else, you invite a tremendous amount of criticism.
This to me was a case of, “it ain’t broke, why fix it?” but at the least it’s bold move.
For my two cents, it looks less-refined and more childish and frankly a step backwards.
But that’s just my opinion...
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