Chasing Second Place

I've written before about the fallacy that is a critic.  Here's another great example...

Why do critics always want the leader to chase second place?

Today, I read an article about how Apple TV needs to do more to "compete" with Google's Chromecast or the Roku.   The very same article, however, points out that the Roku has sold about 8 million units and the Chromecast is estimated around the same.

Apple TV has reported sales over 20 million units.

That means that Apple has likely sold more than it's two best competitors- combined!

So why on earth would they want to go chasing after products that are barely selling half as well as theirs?  It's the kind of thing you'd expect the author to answer.  Shocker- he didn't.  Instead, he simply points out that the Apple TV hasn't been "updated" in a while, so these products are "newer" and thus a "threat."

Disruption can happen to be sure.  And yes, being the leader doesn't make you safe from a strong, fast second place competitor.  

But what you shouldn't do as the leader is chase second place.  If you're out in front, you got there because you executed your plan- not someone elses.  And that's the key.  It's why the Inventor's Dilemma is under attack like never before.  

Look, if you're leading the pack and you start chasing second place you're either A) slowing down and letting them get ahead of you (meaning you're no longer the leader) or B) you're running backwards and in the wrong direction.  Think about it.

Bottom line- if you're the leader, don't chase second place.  Find your own way to the finish line that uses your unique strengths and talents.  Be more of yourself.  A better version of yourself.  But don't waste time trying to be someone else.  That's always a losing proposition.